Do I need my own app?
Do I need my own app? It is undeniable that the digital revolution has disrupted the traditional taxi industry. Firms are now able to market themselves more easily and efficiently via social media and Google, whilst many independents are adopting ride hailing apps to seek more work. Consequently, with more drivers entering the market and pushing prices down, many traditional firms are realising that they must change. One of the ways in which taxi firms can change is by embrac